Future Thinking: Management Planning

Monday March 27th, 2017 in In the News, Ampersand Latest, Ampersand Insights

We are all encouraged to think and plan ahead. This article by Antonia Case in NewPhilosopher examines the benefits or mistakes in doing so. Antonia, ” Write down your five year goals. Self help gurus who hold seminars in large auditoriums use this tactic to get the audience fired up. Instantly the audience goes into future thinking mode, which is unabashedly optimistic.”  This is always the direction that these conferences take. Everyone gets fired up and and enthusiastic dreaming about how their lives will change for the better because it’s easy to believe this to be the case forgetting it’s all an illusion complete with unfulfilled expectations.

Respected business leaders have put forward their predictions about many things, including Ben Bernanke the Federal Reserve chairman stating that there would be no recession two months before America entered the worst recession since the Great Depression and RMS Titanic, unsinkable according to the builder. Other situations come to mind such as 20th Century Fox executive Darryl Zanuck predicting there was no future for TV sets predicting the demand would collapse shortly after they were introduced into homes in America as the new form of home entertainment. We all know that this prediction ran out of legs early in the piece.

When you think of it most predictions do not occur. Antonia, ” So why are we so bad at predicting the future? Spanish philosopher George Santayana thinks we’re better served ruminating on the past, especially our past mistakes, so we don’t repeat them, rather than glazing blissfully into the unknown. Those who cannot remember the past are condemned to repeat it.” Those self help gurus  really have to work hard in convincing us that we can determine our amazing future just by following a set of tasks which include positive thinking. It seems remembering the past, especially those parts which rewarded us, then repeating them as we move into the future is a far more reliable way to ensure our future thinking will deliver the success we all wish for.

But then there’s innovation…and so we start over. Ah, future gazing – it’s undeniably hopeful and challenges our thinking. Can it be realised? Perhaps that is the answer we’re searching for.

Hayley James



Job Search - Fresh Opportunities

Experience Designer

(Feature Opportunity)

We have an exciting opportunity for a passionate designer to join one of Australia’s most respected life insurers. Passionate and curious designers wanted Strong team environment Career progression opportunities Our client, one of Australia’s most… Read More

Change Manager

(Feature Opportunity)

Financial Services and Banking industry Melbourne Location Permanent Opportunity A clear market leader in its sector, this organisation presents an opportunity to join one of Australia’s leading brands. Reporting to a Head of Change, you… Read More

Ampersand Latest

Ampersand International – Digital Forum

(In the News & Ampersand Latest)

Ampersand International hosted a Digital Forum with guest speaker Chaminda Ranasinghe at Melbourne’s Vue De Monde – attended by a select group of leading minds in digital and customer.  Chaminda heads up the Digital Sales… Read More

In the News

Brands Embracing Tech Have Happier Customers…

(In the News)

The search for the key to develop happier customers relentlessly continues on. In this article by CMO, Azadeh Williams writes, “World leading brands that maintain the highest level of customer experience satisfaction are more than twice… Read More

Jobs Growth And Rates – Interest Rates To Rise

(In the News)

David Rogers reports in The Australian, ” A further strengthening of Australia’s job market has backed official forecasts of faster economic growth reinforcing economists expectations that wages growth will recover enough to allow the Reserve… Read More

Your Ampersand

Through understanding & authenticity we connect people with people, people with brands, people with possibility. Our clients & candidates feel optimistic, proud & valued.

We seize the opportunity to be your brand advocates because we know leadership when we see it.

Contract Resources Register with us Client Enquiries

Our event program

Ampersand’s quarterly event series exists to provide our client and candidate network with insightful, inspiring and challenging topics relevant to leadership, business of tomorrow, innovation and entrepreneurship.

If you’re interested in attending or speaking at an Ampersand event, please get in touch with Leah Towers
on 03 9008 5101 or



Learn More